STP Network Organizing

Dashboard for STP's network organizing efforts

MEDIA-ted Mirrors

August 11, 2016 — August 25, 2016

Hypothesis

If we feature media content that lifts up Wye Leaders and their intersectional, collaborative work on the Wye website then Wye leaders will go the website and leave comments on the corresponding posts.

Design

Post on Wye River Website media involving Wye Leaders.

Criteria for posting:

  • Collaboration / partnership
  • Intersectional analysis is present
  • Can make connection with Wye River
  • Wye River Leader is featured

Try it for two weeks and post 5 times.

Metrics

We want active participation on the website.

We want to see an increase in comments on conversation posts (from baseline 2 as of 8/10/16).

Success: 3 total comments on the Mediated Mirror posts.

Epic: 2 new people comment and more than 3 total comments on the Mediated Mirror posts.

Learnings

This experiment failed, we didn’t post five times and there were zero comments on our posts from Wye Leaders.

However, we saw that Wye Leaders do pay attention to national media that features fellow leaders and were proactive in posting this to the Wye River listserv and chiming in with thoughtful and congratulatory messages.

Wye Leaders are used to having the listserv as the main mode of communication, maybe difficult to get them to regularly reference Wye River Website.

 

 

Decisions

Questions

If the listserv is the best mode of communication for Wye Leaders, how could Miles River team use that channel to reflect back to leaders ways in which their work is the work of Wye River (eg. Wye River isn’t an additional or separate piece of work)?

Updates

#mediatedmirrors. Posting for mediated mirrors has been difficult in terms of finding press pieces that represent a variety of Wye Leaders. Eden and I discussed posting a clip of Heather on MSNBC talking to Gary from North Carolina that was going viral on facebook. We didn’t, but it was sent to the Wye River list serv by another leader with the subject line, “Heather, you are rocking it”. That same day there were four responses about how impactful this media segment was.

The #mediatedmirrors post is great. Thanks @Alison and @Eden. @Eugene and I were talking about a resources section on the Wye site a couple of weeks ago. He mentioned that it’s often an assumption of networks to want that kind of repository but we should really test whether it’s worth spending resources on it. This is a great test to see if there is traction.

Kudos to @alison (and @eden?) for getting the first #mediatedmirrors post up! Looking forward to seeing if there’s engagement. Do you want me to nudge the group as a whole about these? At minimum, I think you should let folks know about it on WhatsApp.

Hashtag #mediatedmirrors
Accountable Alison
Team Alison, Eden
Documents ❃ Discovery Worksheet❤ Design LogExperiment Folder
Modified September 8, 2016
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